Digital Signage

Influencing the customer journey

Dynamic content strategically located is proven to motivate the behaviour of the viewer. In retail environments, branded messaging builds loyalty, promotes merchandising and offers upsell and cross-sell opportunities as it steers the customer journey. Digital posters in stores, shop windows and shopping malls deliver eye-catching advertisements which can be enhanced with context-aware capability and interactivity, with personalised messaging for even greater relevance and engagement. Here, advertising merges with entertainment, increasing engagement through gamification relevant for leisure and hospitality sectors. Real-time content updates ensure swift adaptation of content important for passenger information in airports and rail stations, menu boards in food & beverage establishments and corporate reception and staff areas.

Broad range of signage opportunities

Almost the entire Sharp/NEC portfolio fits the needs of signage applications with single and multiple large format displays being the most common with interactive options for greater audience engagement. Direct view LED is increasingly popular with its modular nature scalable to create huge media walls of intense colour for indoor or outdoor signage. New advances in low maintenance, long life laser technology makes projection an alternative signage medium, maximising otherwise unusable infrastructure to deliver large scale images. Even desktop monitors enter the signage sector, offering exciting formats to differentiate through creative configurations.

Sharp/NEC’s custom-fit digital signage solutions including open and modular embedded computing power such as Raspberry Pi, protective glass, mirror glass, coloured overframes, housings, mounts and stands; alongside a broad solutions partner network, delivers end to end solutions perfectly tailored to the needs of any application.